Rocky Mountain: Transformation Plan Underway But Significant Risks Remain (NASDAQ:RMCF)

Swiss style ski resort town in Vail, Colorado with Rocky Mountain Chocolate Factory shop restaurant


New management at Rocky Mountain Chocolate Factory (NASDAQ:RMCF) is implementing a transformation plan to reverse years of soft performance. In theory, the plan which addresses branding and operational gaps could deliver positive results, however, execution risks are significant; near-term financial performance may take

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