Google Adds Capabilities to Generative AI Powered Search Engine


The new upgrades currently undergoing initial testing promises to deliver more in-depth information for users exploring scientific theories, economic principles, historical events, or any other subject matter.

Alphabet Inc‘s (NASDAQ: GOOGL) Google has once again solidified its position in the technology world by introducing a series of groundbreaking capabilities to its generative AI-powered search experience (SGE).

Alphabet Expands AI-Generative Responses

The recent announcement from Google unveils a significant upgrade to its AI-generated responses, particularly focused on educational and information-rich topics. The new upgrades currently undergoing initial testing promises to deliver more in-depth information for users exploring scientific theories, economic principles, historical events, or any other subject matter.

As the internet evolves, the sheer number of information available can sometimes contribute to emotions of stress and frustration. Particularly in the case of detailed articles or in-depth reports in which extracting key information quickly can be a challenge. This is where Google’s new SGE feature steps in.

The centerpiece of this feature is the AI-generated summaries. When users visit specific web pages, they will have the opportunity to activate the AI-generated key points feature by tapping a button. This feature provides a brief list of the article’s key subjects and essential information.

What sets this feature apart is the inclusion of hyperlinks within the generated responses. Each point is connected to the page’s appropriate section, allowing viewers to go deeper into specific areas of interest without having to navigate through the entire text. This improves user control and efficiency, resulting in a smooth exploration experience.

Another standout feature is the ability to drift over specific terms in AI-generated responses to view instant definitions. This is a powerful tool for users encountering unfamiliar words or concepts. No longer will users need to switch between search results and dictionaries; definitions will now be seamlessly integrated, enhancing the learning experience.

Furthermore, the SGE will offer related diagrams and images when users are exploring a topic. This visual component is crucial for improving comprehension, especially for concepts that benefit from visual depiction.

While the Google generative AI undoubtedly enhances convenience and expands discovery, experts caution against an overreliance on AI-generated insights. Beyond the impact on analytical skills, privacy concerns have also emerged in line with the growth of AI in search. However, Google amended its privacy policies on July 1, allowing it to use publicly available data for AI training.

Google AI Update Spurred by Rising Competition

The tech world is undergoing an AI-driven transformation, with tools like ChatGPT symbolizing the limitless possibilities AI presents. In this landscape, Google’s push to update its iconic search engine is both a response to the changing technological landscape and a strategic maneuver to outperform dominant players which includes Microsoft Corp (NASDAQ: MSFT) and Samsung Electronics Co Ltd (KRX: 005930).

As tech giants fight for supremacy by harnessing the power of AI, users can anticipate a future where information access and digital experiences are enriched by the intelligent capabilities of Artificial Intelligence.



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Benjamin Godfrey

Benjamin Godfrey is a blockchain enthusiast and journalist who relishes writing about the real life applications of blockchain technology and innovations to drive general acceptance and worldwide integration of the emerging technology. His desire to educate people about cryptocurrencies inspires his contributions to renowned blockchain media and sites.



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