Yijing Liu
Short-term catalyst ahead
Tencent Holdings (OTCPK:TCEHY), the world’s leading game publisher, is strategically positioning its esports division in anticipation of the Hangzhou Asian Games scheduled for September 23 to October 8, 2023. Asian Games, also known as Asiad, is a continental multi-sport event held every fourth year among athletes from all over Asia.
This event represents a pivotal moment for esports, with Tencent’s flagship mobile games, Honor of Kings and Game for Peace, prominently featured among the seven official events. The other 5 events are League of Legends (developed by Riot Games, owned by Tencent), FIFA 4 (owned by EA), Street Fighter (OTCPK:CCOEY), Dota 2 (owned by Valve), Dream Three Kingdoms. The significance lies in the potential to reshape public perception of mobile games and esports in China, elevating it to a mainstream form of entertainment.
Tencent’s Honor of Kings, boasting 150 million Monthly Active Users (MAU), and Game for Peace, ranking third with 85 million MAU, are poised for increased global exposure. This visibility surge could lead to heightened user engagement and expanded revenue streams from in-game purchases and advertising. “The Asian Games will make esports more accessible, opening up new opportunities,” said Hou Miao, who heads Tencent’s esports division. Foreseeable large amount of gaming content will be shown or spread across the internet during the time. Tencent will be benefited from three aspects:
- Esports Growth: Esports is a rapidly growing industry, and Tencent has a strong presence in it through titles like “Honor of Kings,” “League of Legends,” and others. The Hangzhou Asian Games could further validate esports as a mainstream form of entertainment, attracting more players and sponsors to the industry, which could benefit Tencent.
- Short-Term Hype: Events like the Hangzhou Asian Games can generate short-term hype and excitement around the companies involved. This could lead to increased trading volume and short-term price fluctuations in Tencent’s stock.
- Long-Term Impact: While events like the Asian Games can have short-term effects, their long-term impact on a company’s stock price is often tied to how well the company capitalizes on the opportunities they offer. Tencent would need to sustain and monetize the increased interest in its games and esports activities beyond the event to have a lasting effect on its stock.
Long-term prospect remains bright
Tencent’s ambitious project, Penguin Island (net city), stands as one of Shenzhen’s largest construction ventures. Scheduled for completion in 2026, this project has an estimated total cost of approximately $5 billion, which is equivalent to the cost of Apple Park. It signifies Tencent’s forward-looking approach. This move aligns with industry giants like Amazon (AMZN), Meta, Google, and Apple, which have historically expanded their office spaces ahead of headcount and revenue growth surges. Tencent’s geographic scaling strategy is a pivotal qualitative aspect to consider when analyzing its long-term prospects.
Furthermore, this project serves as a testament to the Shenzhen government’s commitment, as they plan to construct tunnels, bridges, and metro lines for convenient access to the island. This underscores the government’s recognition of the crucial role played by tech firms in creating high-paying jobs and their proactive support in building the necessary infrastructure.
Addressing past concerns about government regulations potentially hindering the gaming industry’s growth, the support for Tencent suggests that the regulatory limits may be near. Government backing is expected to continue, ensuring a favorable policy environment for Tencent’s operations.
Diversification characterizes Tencent’s revenue structure, with gaming, fintech, enterprise services (cloud), and advertising each contributing roughly one-third to its total revenue. This balanced portfolio diminishes reliance on a single revenue source, enhancing resilience against economic fluctuations and industry-specific challenges.
Fundamental drivers are displaying robust growth. Increased total gaming time, enhanced advertising algorithms, and steady growth in fintech operations are noteworthy. In the most recent quarter, advertising revenue surged by 34% YoY, while fintech and enterprise services grew by 15% YoY. This resulted in a solid 11% YoY growth for the entire group, despite the gaming segment’s more modest 5% YoY growth.
Figure 1: Tencent’s Revenue by Segment, in comparison with Meta
Tencent’s investor presentation

Tencent’s investor presentation

Meta’s financial disclosures
Source: Tencent and Meta’s financial disclosures
Taking a page from Meta’s successful growth drivers, which primarily revolved around algorithmic improvement, ad density increase, and global expansion. Tencent currently maintains a relatively low ad density on its WeChat platform. In fact, personal observations indicate that Tencent’s ad load on WeChat is roughly half to one-third of what’s typically found on Facebook and Instagram. This suggests significant untapped potential for increasing ad density. Furthermore, Tencent’s international presence is currently limited. As it looks ahead, there is ample room for Tencent to explore and expand its footprint overseas. As of today, international games account for one-third of the total games revenue, and this percentage is on the rise.
Figure 2: Tencent’s revenue by geographic locations, in comparison with Meta
Tencent’s financial disclosures

Meta’s financial disclosures
Source: Tencent and Meta’s financial disclosures
Figure 3: Tencent’s $5 Billion Investment in New Headquarters – Penguin Island (net city) in Shenzhen
Not Fully Valued as of Now
Tencent boasts a robust financial position, featuring substantial free cash flow of $11 billion in the first half of 2023, equivalent to 3% of its entire market capitalization. Furthermore, Tencent has approximately $100 billion in investments, with 55% allocated to public companies.
From a valuation perspective, Tencent trades at a P/E of 13 and a PEG of 0.38, markedly lower than comparable peers like Google (GOOG), Meta (META), and MercadoLibre (MELI), and Electronic Arts. Additionally, its Free Cash Flow (FCF) yield stands at 6.6%, significantly higher than Google and Meta.
Figure 5: Tencent’s Comparable Valuation
Market Cap($b) |
P/E |
23Q2 Revenue Growth |
23Q2 Earning’s growth |
P/E/G |
|
Tencent |
399 |
13 |
11% |
34% |
0.38 |
|
1720 |
29 |
7% |
15% |
1.93 |
Meta |
770 |
35 |
11% |
16% |
2.19 |
Mercado Libre |
72 |
96 |
31.5% |
113% |
0.85 |
Electronic Arts |
33 |
37.4 |
9% |
29% |
1.3 |
Share price |
FCF per share (TTM) |
FCF yield |
|
Tencent |
$40.29 |
$2.66 |
6.6% |
|
$136.38 |
$5.40 |
4% |
Meta |
$297.8 |
$9.18 |
3.1% |
Mercado Libre |
$1428 |
$25.38 |
1.8% |
Source: company financials and GuruFocus
Risks
A potential risk arises from foreign equity holders, with PROSUS N.V. being the largest shareholder at 25.42%. PROSUS N.V. has signaled its intention to gradually reduce its ownership by 2% to 3% annually, targeting an ownership level of 24% to 25% by the conclusion of 2023. It introduces two negative aspects:
- Selling pressure: This impact could cause selling pressure, as it could put downward pressure on Tencent’s stock price if there isn’t sufficient demand from other investors to absorb the shares being sold. Tencent mitigated this by repurchasing shares, accounting to Tencent’s fillings, Tencent purchased 81.5 million shares or 0.9% of total shares outstanding year-to-date in 2023. In May of this year, Tencent commenced its share repurchase plan that could purchase up to 10% of total shares. Considering Tencent’s Free Cash Flow (FCF) yield of 6.6%, it is likely that Tencent can manage this 2%-3% ownership sell-off on its own.
- Market Perception: Investors and the market may interpret PROSUS N.V.’s decision to reduce its ownership stake as a lack of confidence in Tencent’s future prospects. However, this may be influenced by factors such as Tencent’s sustained growth and performance, potentially mitigating the perception of reduced confidence.
A gradual reduction in ownership could lead to a more diversified shareholder base and less dependence on a single major shareholder in the long term. Tencent holds a $100 billion investment portfolio, so the effects of PROSUS N.V.’s actions could be offset by other factors, including the potential sale of partial investments to buy back shares. Investors and analysts could monitor developments and assess the implications for Tencent’s future performance and strategy.
Figure 6: PROSUS N.V. ownership in Tencent
Amount Sold (mm) | Selling Price (in HKD) | Amount Left (mm) | Ownership Percentage | |
8/24/2023 | 58.4 | 345 | 2429 | 25.42% |
4/25/2023 | 87.6 | 292 | 2488 | 25.99% |
1/3/2023 | 13.4 | 292 | 2575 | 26.93% |
12/13/2022 | 103.3 | 292 | 2589 | 26.99% |
09/08/2022 | 76.8 | 292 | 2692 | 27.99% |
4/08/2022 | 191.9 | 595 | 2769 | 28.86% |
In conclusion, Tencent’s strategic positioning for the Hangzhou Asian Games (ASIAD), its ambitious infrastructure project, diversified revenue streams, attractive valuation, and investor sentiment dynamics collectively underscore its promising outlook in both the short and long term.
Editor’s Note: This article discusses one or more securities that do not trade on a major U.S. exchange. Please be aware of the risks associated with these stocks.