Disney Partners Dapper Labs to Launch NFT Collectibles Platform


The release date has not been confirmed, but the platform is already claimed to become an ‘all-new socially driven collectible experience that brings the magic of pin collecting to the digital age’.

Entertainment giant the Walt Disney Company (NYSE: DIS) has joined forces with a leading blockchain-based video games developer Dapper Labs Inc. to launch an NFT collectibles platform. Dubbed “Disney Pinnacle”, the platform will allow collectors to buy and trade branded NFTs minted on the Flow (FLOW) blockchain.

Roham Gharegozlou, co-founder and CEO of Dapper Labs, commented:

“Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years. Fans anywhere will be able to collect dynamic pins on their phone and trade instantly and securely with each other no matter where they are in the world.”

The release date has not been confirmed, but the platform is already claimed to become an ‘all-new socially driven collectible experience that brings the magic of pin collecting to the digital age’. It will be rolled out later this year, with iOS users being the first ones to get access to Disney Pinnacle on the Apple App Store. Currently, there is a waiting list open for everyone willing to join the platform.

Notably, Disney Pinnacle will feature characters from Pixar, Star Wars, and Disney classics, such as Buzz Lightyear and Woody from “Toy Story,” the Disney Princesses, and Darth Vader from “Star Wars”. Marvel is also coming to the platform, but later, ‘not at launch.’ Users will be able to collect NFT pins devoted to their favorite characters, as well as make social connections with other fans, and share and trade pin collections with other users.

Speaking of the interface, Roham Gharegozlou said that Disney Pinnacle would be user-friendly, with a simple interface.

He explained:

“It’s an updated economy design, so it’s better balanced between the accessibility for the everyday fan as well as the limited edition and super limited edition assets for some of the higher-end collectors. And it’s access to the whole Disney universe, under one roof.”

Disney Pinnacle is not the first NFT project developed by Disney. Earlier this year, the company launched a collection of limited-edition NFT Star Wars toys in partnership with NFT platform Cryptoys. Notably, those NFTs were also powered by Flow – the brainchild of Dapper Labs. This blockchain uses significantly less power and makes it easy to scale. It is utilized by Dapper Labs’ collectibles platforms including NBA Top Shot and NFL All Day.

Launched in 2020, Flow is a permissionless layer 1 blockchain that allows developers to create limitless Web3 apps for mainstream adoption. Initially built as a tool to meet Dapper Labs game developers’ needs, Flow has become a popular choice for multiple decentralized applications launched later.

When it comes to Flow tokens, they are considered low-inflation and low-circulating-supply assets that are used by validators, developers, and users to participate in the FLOW network and earn rewards.

As of the press moment, Flow coins are trading at $0.63. Flow’s market cap has exceeded $931 million.



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