PENN Entertainment: ESPN Bet Off To A Monster Start, Catching Wall Street Flat-Footed

Allstate Party at the Playoff, hosted by ESPN & CFP

Vivien Killilea

PENN Entertainment, Inc. (NASDAQ:PENN) sent shockwaves through the industry by signing a 10-year, $1.5 billion deal to create an ESPN-branded sportsbook in August. Shortly after, I laid out the back-of-the-envelope case for PENN

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