wundervisuals J. Jill (NYSE:JILL) is an American apparel retailer focused on mid to high-income women above 45. Among the positives, the company has an interesting brand concept, loyal customers, a balanced omnichannel approach, and an attractive demographic to surf the current macroeconomic waves. Its execution has led to great margins and excellent returns on capital…
RiverNorthPhotography/iStock Unreleased via Getty Images Back in March, I placed a “Strong Buy” rating on J.Jill (NYSE:JILL), saying the stock was way too cheap to ignore and that it may be the best story in retail. The stock is down about -8% since then. With the company recently reporting earnings, let’s catch up on the…
Hiraman/E+ via Getty Images Investment thesis Our current investment thesis is: Jill’s growth has been underwhelming, as its niche demographic and competitive pressures have impeded the company’s progress. This has worsened in recent quarters, with negative growth and a lack of new stores. We suspect the business will continue to struggle. Offsetting this issue is…